By  on January 5, 2009

Gherardini, the historic Florentine bagmaker, has turned to a mighty ancestor for its relaunch — the Mona Lisa.

According to Giorgio Vasari, the renowned contemporary scholar of Renaissance art, the legendary lady portrayed by Leonardo da Vinci was a member of the Gherardini family. So last year when bag manufacturer Braccialini acquired 42-year-old Gherardini, it decided to exploit the family’s lineage with a project called Re-Thinking Mona Lisa, held during Pitti Woman in June.

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