PARIS — Aiming to become a bigger player in the lucrative leather goods market, French supermarket chain Monoprix has tapped former LVMH Moët Hennessy Louis Vuitton leather goods specialist Vincent Sartel to design a collection of bags.
The first designs just entered stores, with new deliveries planned twice monthly until the end of December. Sartel said the challenge was to create a beautiful product with Parisian style at an affordable price point.
Prices range from around 40 euros to 100 euros, or about $50 to $130 at current exchange.
“Monoprix is not a lifestyle or fashion store,” Sartel said. “It’s a convenience store. Does it have the legitimacy to sell bags for 100 euros? I’m convinced it does. It needs to mark out its territory.”
While primarily a grocer, Monoprix also sells general merchandise, including hardware, apparel, cosmetics and products for the home. Textiles account for about 14 percent of total sales.
Owned jointly by Casino and Groupe Galeries Lafayette, Monoprix posted 2009 revenues of 3.66 billion euros, or $5.11 billion at average exchange rates, and operates about 400 stores. The retailer gets about 800,000 visitors a day.
For 13 years, Sartel worked as creative director of leather goods for Louis Vuitton, then artistic director for Loewe before setting up an independent leather goods design studio, Atelier du Sartel, in 2006. Brands he has worked with since include Maison Martin Margiela, Mango and Ermenegildo Zegna.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty