with contributions from Bruno Artigue
 on July 13, 2010

PARIS — Aiming to become a bigger player in the lucrative leather goods market, French supermarket chain Monoprix has tapped former LVMH Moët Hennessy Louis Vuitton leather goods specialist Vincent Sartel to design a collection of bags.

The first designs just entered stores, with new deliveries planned twice monthly until the end of December. Sartel said the challenge was to create a beautiful product with Parisian style at an affordable price point.

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