Moschino is showing its accessories category a little extra love — literally. The Italian apparel company, a unit of Aeffe SpA, is launching a contemporary-priced accessories line called Love Moschino for spring, to be sold alongside its ready-to-wear line of the same name.
“The Love Moschino accessories collection allows a younger aspirational customer to own a Moschino handbag at a more affordable price point,” said Michelle Stein, president of Aeffe USA. Love Moschino is, in fact, the rebranded version of Moschino Jeans, which was launched in 1986; the line was renamed for the pre-fall 2008 season. While the decision to launch the lower-priced accessories collection for spring made sense in view of the slow luxury market, Stein noted it had been a goal since the rtw line launch. “[It’s] a natural progression for the Moschino brand after the success of the ready-to-wear,” said Stein, who noted this contemporary collection comprises 20 percent of the Moschino business in the United States. “We have a couple of interesting people who joined the design team who have quite a bit of experience in the contemporary market, and we’ve been perfecting our sourcing offshore. It was a convergence of things,” she said.
Retailing for between $165 and $445, the accessories line includes totes, shoulder bags, wallets and clutches, some in nappa and patent leather, others in calf and canvas. The look is whimsical and elegant, with hardware finished in bright gold and silver colors (on one quilted leather clutch, a pair of silver calves serve as clasps). There are 12 groups that offer four to six styles each, which will be expanded to include new materials, such as suede, for fall 2010.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews