Spanning about 30 models, the debut collection includes structured, ladylike day bags, weaponlike evening clutches and an “easy and cool sports line,” according to Formichetti, who slots the style based on Gaga’s assets in the latter category. “She doesn’t know yet,” he demurred in a recent interview.
Formichetti also confessed he’s an unlikely leather goods designer, nonplussed and mystified by the handbag craze that has gripped the industry for years. Answering demand from Mugler’s ready-to-wear clients — and women in the fast-moving digital and pop culture universes he orbits — he took the plunge.
“Now I’m completely obsessed,” he confessed. “You can really tell a lot about people from their bags.”
Formichetti noted he had little archive material upon which to draw. The few “vanity cases” created by house founder Thierry Mugler were designed for the runway only.
No matter. The brand’s legacy — futuristic, powerful and even robotic women — offers rich references, reflected in hardware that resembles animal claws, piercings and industrial machinery. Glossy leather etched with a mesh pattern further enhance the look of tomorrow.
“It’s a little dangerous feeling, but I didn’t want to go too far out with designs — yet,” Formichetti said with a conspiratorial laugh. “It has a little bit of a punk rock feeling, but it’s still quite chic.”
Shapes include an elongated vanity case called Agent 10 and an aerodynamic Naboo clutch in metallic lizard skin. Retail prices are to range from about 700 euros to 1,200 euros, or $900 to $1,550 at current exchange rates.
“It’s so cute, I would totally wear this,” Formichetti said, slinging a small postman style over his head and positioning it on his hip. “I want that size and I want to graffiti everything.”
Formichetti characterized the bag venture as another signpost of maturity for the brand, which stormed onto the fashion scene with tattooed zombie models, a turn by Gaga on the catwalks and an online onslaught.
“The first year I wanted to scream and tell everyone ‘we’re here’ with the digital,” he said, alluding to studio cams, crowd sourcing, live-streaming and such. “Now we want everyone to look at the clothes and wear them because they’re f---ing amazing!”
Mugler is also planning its first fashion ad campaign for spring, which will help introduce the accessories. About 50 retailers worldwide carry Mugler women’s wear.
Next up: Formichetti plans to introduce a range of leather goods for men.
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye