BERLIN — As it steps up its international expansion, Mulberry is actively banking on the brand’s English identity to make a mark in foreign markets.
Mulberry’s first stand-alone store in Germany, which recently opened on the Kurfürstendamm in Berlin, is the latest in the company’s ongoing push in northern Europe. It joins directly operated shops at KaDeWe in Berlin, Oberpollinger in Munich and at the Frankfurt Airport. Mulberry chief executive officer Bruno Guillon said the company is also looking for prime retail space in cities like Düsseldorf, Frankfurt and Munich.
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