BERLIN — As it steps up its international expansion, Mulberry is actively banking on the brand’s English identity to make a mark in foreign markets.
Mulberry’s first stand-alone store in Germany, which recently opened on the Kurfürstendamm in Berlin, is the latest in the company’s ongoing push in northern Europe. It joins directly operated shops at KaDeWe in Berlin, Oberpollinger in Munich and at the Frankfurt Airport. Mulberry chief executive officer Bruno Guillon said the company is also looking for prime retail space in cities like Düsseldorf, Frankfurt and Munich.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)