OTB has tapped Andrea Collesei as chief executive officer of the Paula Cademartori accessories label.Collesei joined the label this fall from Viktor & Rolf, also controlled by the OTB group, founded by Renzo Rosso. Paula Cademartori sold an undisclosed stake of her namesake firm to OTB in October 2016.“The first year with OTB was a settling-in period since we had to adapt to a bigger structure and now, with the lead of a new, skilled chief executive officer, we are ready to kick off a new growing phase,” said the Brazilian designer.The first big step in the brand’s strategy is the launch of a new web site and online store, powered by Farfetch, which will go live on Wednesday.“In addition to strengthening the brand’s presence in the already established areas, the new e-store offers a complete and engaging shopping experience that will allow us to broaden our reach in strategic markets such as Europe, Latin America, the Middle East, South Korea, China and the United States,” said Collesei.According to Cademartori, the web site, which shows colorful, ironic and eye-catching images shot by Italian photographer Alberto Zanetti, will offer a same-day delivery service for Milanese customers and will also feature exclusive capsules designed for the online channel.[caption id="attachment_1202632128" align="aligncenter" width="801"] A look from Paula Cademartori's spring collection.[/caption]During Milan Fashion Week, where Cademartori decided to skip the usual press presentation, the brand opened a one-week temporary store inside department store Rinascente.“It was a great experience and we got great feedback,” said Cademartori, who added that the e-store will be instrumental in reaching those final customers located in areas where the brand isn't sold. The label is currently available in 76 multibrand stores in the world.Cademartori, who launched her label with bags only, introduced shoes two years ago and the footwear division currently accounts for 40 percent of the total business.“We are currently working on the next spring collection,” said Cademartori. “This will mark an important phase of the brand since we are expanding our offering to include more affordable entry price pieces which will enable us to reach a wider audience."
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)
After showing in front of the Eiffel Tower for his last two women’s ready-to-wear collection, it looks like @anthonyvaccarello may be heading to the Big Apple. Sources say the designer will stage his next @ysl show in NYC on June 6. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion