Paula Cademartori is opening her first temporary store in Milan on Feb. 20.“I’m very happy with this pop-up store, which represents my first foray into the retail business,” said the Brazilian designer, who launched her namesake brand of eye-catching luxury bags in 2010. “I’m proud it is located in Milan, which is the city where everything started. It represents a great step in our business development.” [caption id="attachment_10806002" align="aligncenter" width="1024"] The Paula Cademartori pop-up store in Milan.[/caption]The opening of the pop-up store marks the first initiative developed with Renzo Rosso’s OTB group, which acquired the label last October.“She really stole my attention when she was on the stage at a fashion forum,” Rosso said. “While she was speaking, I immediately went to her web site and I fell in love with the product. I love Paula’s positive attitude, the fact she is extremely versatile and that she's able to take care of the different aspects of the business.”Located on Galleria del Toro, in the heart of Milan, the two-story shop was designed by architect Ferruccio Laviani to reflect the joyful, sophisticated aesthetic of the label.“It’s a kind of magic place where people have to feel comfortable,” Cademartori said. The store will feature a combination of materials, including brass and velvet, as well as a carpeting featuring an intarsia inspired by her bags’ decorations. The hip Milanese interior design firm Dimore Studio developed chairs.The store, which will be open until April 16, will carry a selection of exclusive bag styles available in monochromatic versions and decorated with florals, intarsia and embroidered birds. Four shoe designs and a range of charms, will also be sold there. In addition, special products will be available at Farfetch. Prices range from 890 euros to 2,000 euros, or $948 or $2,131.[caption id="attachment_10806020" align="aligncenter" width="1024"] A Paula Cademartori bag available at the pop-up store in Milan.[/caption]“I think this store will give more visibility to Paula Cademartori products, which, with their colors and energetic vibe, look very modern to me,” said Rosso, adding that OTB’s goal is to help the label expand in international markets.Besides Cademartori, OTB controls the Diesel, Maison Margiela, Marni and Viktor & Rolf brands, and manufacturing arms Staff International and Brave Kid.
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)
Discovery is collaborating with British pop artist @philipcolbert on a new line of clothing and accessories called Discovery Shark. The collection, which will launch next summer for Shark Week’s 30th anniversary, features a whimsical line of women’s and men’s bomber jackets, sweatshirts, bags and more. #wwdfashion
“I’m always a big champion of a female rapper, and I’m glad to see a new voice that feels unique and authentic that’s coming up, and I think we’re going to see more great things from her,” said @itsjeremyscott about @iamcardib, who performed at @moschino’s Art Basel Miami Beach party last night. #wwdeye (📷: @lexieblacklock)
@janellemonae’s “What’s Your Frequency?” room in @refinery29's #29Rooms made its debut this week at the opening of the Los Angeles art exhibit. “It’s about the ongoing conversation around mass surveillance, the weaponization of technology and cultural uniformity. My space was created so that we can come together and talk about the complexities of our humanity,” said Monáe. #wwdeye (📷: @bucknerphoto)
@pantone announced their Color of the Year 2018: Ultra Violet. Nearly 20 months after the musician Prince’s death, fashion is having a purple moment. Varying shades of purple appeared on spring or fall runways, from @christopherkane to @calvinklein. @gucci’s Alessandro Michele bathed his fall runway in ultra violet-colored light at one point. Pantone 18-3838 is meant to “push the boundaries of what inspires us to look upward and outward to the future.” #wwdnews #wwdfashion (📷: @kukukuba)