Paula Cademartori is opening her first temporary store in Milan on Feb. 20.“I’m very happy with this pop-up store, which represents my first foray into the retail business,” said the Brazilian designer, who launched her namesake brand of eye-catching luxury bags in 2010. “I’m proud it is located in Milan, which is the city where everything started. It represents a great step in our business development.” [caption id="attachment_10806002" align="aligncenter" width="1024"] The Paula Cademartori pop-up store in Milan.[/caption]The opening of the pop-up store marks the first initiative developed with Renzo Rosso’s OTB group, which acquired the label last October.“She really stole my attention when she was on the stage at a fashion forum,” Rosso said. “While she was speaking, I immediately went to her web site and I fell in love with the product. I love Paula’s positive attitude, the fact she is extremely versatile and that she's able to take care of the different aspects of the business.”Located on Galleria del Toro, in the heart of Milan, the two-story shop was designed by architect Ferruccio Laviani to reflect the joyful, sophisticated aesthetic of the label.“It’s a kind of magic place where people have to feel comfortable,” Cademartori said. The store will feature a combination of materials, including brass and velvet, as well as a carpeting featuring an intarsia inspired by her bags’ decorations. The hip Milanese interior design firm Dimore Studio developed chairs.The store, which will be open until April 16, will carry a selection of exclusive bag styles available in monochromatic versions and decorated with florals, intarsia and embroidered birds. Four shoe designs and a range of charms, will also be sold there. In addition, special products will be available at Farfetch. Prices range from 890 euros to 2,000 euros, or $948 or $2,131.[caption id="attachment_10806020" align="aligncenter" width="1024"] A Paula Cademartori bag available at the pop-up store in Milan.[/caption]“I think this store will give more visibility to Paula Cademartori products, which, with their colors and energetic vibe, look very modern to me,” said Rosso, adding that OTB’s goal is to help the label expand in international markets.Besides Cademartori, OTB controls the Diesel, Maison Margiela, Marni and Viktor & Rolf brands, and manufacturing arms Staff International and Brave Kid.
@juicebeauty, where @gwynethpaltrow holds the title of creative director of makeup, has become one of the foremost labels in the organic beauty category –– with sales on track to hit $100 million this year. What’s behind the rapid growth the brand is experiencing right now? It all started in 2005 when the wellness movement was just getting started. Read more on WWD.com. #wwdbeauty
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"I want to tell a story that inspires people to feel good about themselves, but also I'm making a commentary about the lack of female stories and female directors and saying this should change," said @imheathergraham on her latest project "Half Magic." The comedy feature, which the actress wrote and directed, is based on her own struggles as a woman in show business. Read @andrewnodell's full interview with Graham on WWD.com. #wwdeye (📷: @jgreenery)
@meltcosmetics cofounders @lora_arellano and @danabomar built their brand on a single idea: a true matte lipstick. To set the brand apart, they said they always put their customers first –– including a personalized note in each package. #wwdsummits #wwdbeauty
@moncler unveiled its latest project, #MonclerGenius, yesterday at Milan Fashion Week. The Italian outwear maker gave show-goers a preview of the monthly collections – which were created by eight designers and creative talents including Pierpaolo Piccioli, Simone Rocha, Craig Green and more – that will start rolling out in the summer.