Rebecca Minkoff wants to become the face in front of the name. The contemporary accessories designer is coming out from behind her studded handbags to connect with customers and grow her business.
With 50 percent growth year-over-year and a sales goal of $30 million in the next three years, Minkoff feels her signature brand is hitting its stride. Known for adorning young, fashion-forward consumers with colorful handbags and clutches ranging from $195 to $595, the firm is building a fan base through social-media tools, including online videos and Web blogs. It recently took sales in-house and launched new categories, such as customized bridal bags and apparel.
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