NEW YORK — Beyond Refinery29’s expansions on the editorial front — its first international edition in London is slated for launch in early December — the digital fashion destination will unveil its first collection of accessories, created in partnership with DKNY.
Refinery29 editor in chief Christene Barberich called the seven-piece handbag line, Refinery29 + DKNY, a tangible example of what the site does on a daily basis. This is DKNY’s second collaboration with a digital lean — the first was with blogger the Bag Snob last year.
“Because personal style can be intimidating for a lot of women, we like to think of ourselves as the feel-good fashion site, never alienating anyone, but still delivering smart and original ideas they can apply to their everyday lives,” Barberich said, revealing that the seven-year-old site averages seven million monthly visitors, maintains a database of 1.2 million e-mail subscribers and projects one billion page views for 2013.
“We thought about each market and how we see it responding. We are a trend destination, but the bags aren’t overly trendy. They are still classic,” Refinery29 creative director Piera Gelardi added, seated alongside Barberich at DKNY’s showroom in Midtown here.
The bags are named after the cities where the site maintains a presence: New York City, Chicago, Miami, Los Angeles, Washington, D.C., San Francisco and London. Each of the bags, which retail from $195 to $395, keeps the local demographic in mind.
The New York City is a $395 streamlined nude leather backpack with black bordering, and the San Francisco, also $395, is a raffia satchel with coral accents and black leather top handles. Then there’s the $245 Miami, a petite coral and nude crossbody and the $305 Washington, D.C., a larger version of the same silhouette with chain straps. The London is an ode to Vivienne Westwood-esque punk with a coral and black lace envelope clutch and retails for $265.
“We are a digital style site, so we wanted that vibe and DNA to resonate, but really nicely merged with the signature DKNY sensibility,” Barberich said of the Los Angeles and Chicago, a $195 canvas box clutch and $305 tote, respectively, emblazoned with pixelated, geometric prints created by an in-house graphic designer to give the bags a “digital feeling.”
Beginning in March, the bags will be sold at DKNY stores, dkny.com and refinery29.com.
Barberich said Refinery29 saw 100 percent year-over-year growth from 2011 to 2012. Going forward, the site will focus its energies on commerce and video, including a new holiday concept “Live From Tinseltown.” The video program will lead up to the site’s last day of shipping before the holiday season — and Barberich said the program is a “bit like Refinery29’s own HSN experience.”
Breaking News: @louisvuitton's men's artistic director @mrkimjones is leaving the French fashion house after nearly 7 years. Jones joined Louis Vuitton in 2011, following a three year tenure as creative director of British luxury goods brand Alfred Dunhill. Jones is to exit Louis Vuitton after showing his fall 2018 collection for the brand in Paris on Thursday. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews