NEW YORK — Beyond Refinery29’s expansions on the editorial front — its first international edition in London is slated for launch in early December — the digital fashion destination will unveil its first collection of accessories, created in partnership with DKNY.
Refinery29 editor in chief Christene Barberich called the seven-piece handbag line, Refinery29 + DKNY, a tangible example of what the site does on a daily basis. This is DKNY’s second collaboration with a digital lean — the first was with blogger the Bag Snob last year.
“Because personal style can be intimidating for a lot of women, we like to think of ourselves as the feel-good fashion site, never alienating anyone, but still delivering smart and original ideas they can apply to their everyday lives,” Barberich said, revealing that the seven-year-old site averages seven million monthly visitors, maintains a database of 1.2 million e-mail subscribers and projects one billion page views for 2013.
“We thought about each market and how we see it responding. We are a trend destination, but the bags aren’t overly trendy. They are still classic,” Refinery29 creative director Piera Gelardi added, seated alongside Barberich at DKNY’s showroom in Midtown here.
The bags are named after the cities where the site maintains a presence: New York City, Chicago, Miami, Los Angeles, Washington, D.C., San Francisco and London. Each of the bags, which retail from $195 to $395, keeps the local demographic in mind.
The New York City is a $395 streamlined nude leather backpack with black bordering, and the San Francisco, also $395, is a raffia satchel with coral accents and black leather top handles. Then there’s the $245 Miami, a petite coral and nude crossbody and the $305 Washington, D.C., a larger version of the same silhouette with chain straps. The London is an ode to Vivienne Westwood-esque punk with a coral and black lace envelope clutch and retails for $265.
“We are a digital style site, so we wanted that vibe and DNA to resonate, but really nicely merged with the signature DKNY sensibility,” Barberich said of the Los Angeles and Chicago, a $195 canvas box clutch and $305 tote, respectively, emblazoned with pixelated, geometric prints created by an in-house graphic designer to give the bags a “digital feeling.”
Beginning in March, the bags will be sold at DKNY stores, dkny.com and refinery29.com.
Barberich said Refinery29 saw 100 percent year-over-year growth from 2011 to 2012. Going forward, the site will focus its energies on commerce and video, including a new holiday concept “Live From Tinseltown.” The video program will lead up to the site’s last day of shipping before the holiday season — and Barberich said the program is a “bit like Refinery29’s own HSN experience.”
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)
The @cfda has shifted the dates of #NYFW, with Men’s showing on February 5 through February 7, and Women’s will directly follow, running from February 8 through 14. The preliminary schedule will be released on the CFDA’s web site in the next few days, but Mark Beckham, VP of marketing for the CFDA, revealed that @rafsimons will be back to close the men’s-specific part of the week with a show on February 7 #wwdfashion (📷: Kelly Taub)
@ferragamo is introducing a new space dedicated to the development of women’s and men’s leather good samples. The laboratory, which is created eco-friendly materials and designed to reduce the environmental impact of the manufacturing processes, will allow the company to expand its accessories offering through traditional artisanal approaches. #wwdfashion (📷: @aitorrosasphoto)
How does a “regular, degular, schmegular” girl from the Bronx, N.Y., become a Grammy-nominated artist with a certified platinum record in less than a year? Call it the @iamcardib come up. The 25-year-old has become a musical sensation, and the fashion world is taking note. “If I could describe her style I would say drama. She’s really into the dramatics,” says Cardi B’s stylist @kollincarter. See how Carter styles her bold and out there looks with the link in bio. #wwdfashion
“There is no formula. There is no guideline. I can watch Ted Talks all day, but there is no one who can advise me on exactly what it is I should be doing,” said @ronniefieg, CEO of @kith, in an interview with WWD’s @ariahughes at the brand’s new SoHo office in Manhattan. Head to WWD.com to see how Fieg went from hanging out in shoe stockrooms at 13 to building his own business. #wwdfashion (📷: @weston.wells)
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion