MILAN —Salvatore Ferragamo is launching today a digital project focused on its new Studio Bag, the brand’s first signature bag style designed by Paul Andrew, creative director of the women's collections.The bag, which is debuting with the label’s pre-fall 2018 collection, is a graphic, rectangular versatile style embellished with Salvatore Ferragamo’s iconic Gancini metallic closure.Available in four sizes, the Studio Bag celebrates the company's namesake founder's first studio, the Hollywood Boot Shop, which opened in Los Angeles in 1923.In keeping with the artistic approach traditionally linked with the brand and its founder, the fashion house tapped Serbian artist Ana Kras to be the protagonist of the #FerragamoStudioBags content series, which will be progressively shared on the Salvatore Ferragamo social media accounts.[caption id="attachment_1202672968" align="aligncenter" width="1003"] Salvatore Ferragamo's Studio Bag limited-edition version.[/caption]In particular, Kras, who successfully works in several fields, including furniture, object design, interior architecture, painting, sculpture, photography and fashion, opened the doors of her New York studio where she was photographed with the Studio Bag.In addition, to mark the 95th anniversary of the opening of the Hollywood Boot Shop, Ferragamo realized two exclusive versions of the Studio Bag. One developed in metallic silver and another with a color-blocked pattern, the two unique styles are part of a limited-edition capsule of 95 pieces to be available at the brand’s flagships in the world starting today.
“I’ve struggled my whole life to find a bathing suit that fits me that doesn’t look like a maternity bra. I’m proud of the line because it’s an accurate representation of me rather than me putting on someone else’s clothes,” says @atlantabean of her swimwear collaboration with @piaarrobio, LPA X ATL. The two decided on a swimwear collab and increased the industry standard size for the pieces. Read more about the line — and our interview with de Cadenet Taylor and Arrobio — on WWD.com #wwdfashion
Exclusive: Cate Blanchett has been named the first global beauty ambassador for @armanibeauty. Blanchett has been the face of the brand’s Sì fragrance franchise since 2013, and is now representing all of the label’s beauty categories including makeup and skin care. #wwdbeauty (📷: @zefashioninsider)
“From concept to creation, my goal was to create beautiful pieces, with a variety of sizes, all at affordable prices,” said @joansmalls of the swimwear and intimate apparel she designed for @smartandsexysocial. The collection includes neon laced bras, sheer bodysuits and swimwear separates. The intimates collection will launch in July, while the swimwear collection will be available for purchase on Tuesday at select @walmart stores, walmart.com and smartandsexy.com. #wwdfashion