When Brown Shoe Co. bought Sam Edelman just over a year ago, both companies had a common goal — to further develop Edelman into a lifestyle brand by growing its core businesses and extending its reach to other product categories.
Zeroing in on that, Edelman will make its first foray outside footwear with a spring 2012 line of handbags and small leather goods.
Edelman has teamed with New York-based Schifter + Partners, the maker of Gwen Stefani’s L.A.M.B. and Harajuku Lovers collections, to create an aspirational line inspired by the streets of Paris and New York’s rollicking disco days.
“I believe there is an unbelievable opportunity in the market right now for Sam Edelman handbags,” said Sam Edelman, president of the eponymous brand. “Handbags are a natural evolution to our already successful footwear collection. Our girl has always looked to us to set the trends, so I’m looking forward to introducing this new category.”
Over the first four years, Edelman expects the new line to bring in about $10 million. In 2009, Edelman amassed sales of $34.1 million, according to a regulatory filing by Brown Shoe last March. When it was acquired last year, Edelman said it grew to $60 million in sales since its inception in 2004.
The handbag line, which ranges from $98 to $498, includes four subcollections that will launch at better specialty stores and department stores, including Bloomingdale’s, Nordstrom and Holt Renfrew, as well as online at Shopbop and Piperlime.
The Signature collection consists of classic canvas totes and carryalls with expandable zippered gussets with vachetta trim in an assortment of prints, as well as black-and-white snow-leopard-print haircalf styles.
Nodding to European style, the Parisian Street collection includes saddlebags, satchels, messenger bags and totes in leather and linen. Leather colors include terra-cotta and dove gray, and leather and linen mixed bags include black with leopard-print linen and nude with natural highlighted linen with rose gold hardware.
Edelman’s Studio 54-inspired Discotheque line consists of clutches, chain-strap pouchettes and soft hobos available in color-blocked looks, python-embossed leathers, suedes and leopard-print haircalf, all with gold deco inscribed hardware.
Finally, the Neo-Modern collection includes mini cross-body pouchettes, bowler bags, large satchels and totes in mixed materials like black python-embossed calf hair and chartreuse snakeskin.
The line will be exhibited at FN Platform at MAGIC in Las Vegas on August 22 to 24.
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye
“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye
Did you know: @carlychaikin of "Mr. Robot" has been painting for about a decade? The actress, who plays Darlene on the show, is a self-taught artist who lists Salvador Dalí and Chuck Close as some of her idols. Chaikin told WWD that painting is a form of meditation for her — A much-needed one given the intensity of "Mr. Robot." See a piece Chaikin is working on at WWD.com (📷: @jilliansollazzo) #wwdeye