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Sarah Hearey: Free Bird

Sarah Hearey was feeling caged in. The New York-based designer had worked in accessories design for several years, but knew she had to break from the flock.

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WWD A issue 10/20/2008

Sarah Hearey was feeling caged in. The New York-based designer had worked in accessories design for several years, but knew that eventually she had to break from the flock.

This story first appeared in the October 20, 2008 issue of WWD.  Subscribe Today.

“I wanted full creative freedom to make bags that were raw and unfiltered,” says Hearey, who studied design in Florence. “I found that the quality and design of bags are always watered down by the time they hit stores.”

So over one year ago the Bay Area native decided to launch her own handbag line, where she was free to create colorful python pieces that featured hardware in the shape of birds, her favorite animals and the source of her inspiration.

“The idea of a bird taking flight, the freedom, it’s so relevant in starting my  own collection and was so inspiring to think about,” Hearey says. “I love the idea of a bird with feathers and claws — it’s all about the combination of textures.”

Sarah Hearey handbags wholesale from $176 to $3,105 and are available at such boutiques as Verve in Beverly Hills and New York’s Takashimaya.

Hearey is taking her avian influence one step further and will launch a jewelry line for spring, with bronze and resin bird-shaped pendants and bracelets featuring pavé diamonds as well as amethyst and peridot. Wholesale prices range from $40 to $630.

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