Stella & Dot, the social commerce-based accessories company, will add to its offerings on April 8 with a full range of handbags.
The nine-piece collection will retail from $22 for a cosmetics case to $138 for a weekender bag. Founder and chief executive officer Jessica Herrin called this the nearly 10-year-old company’s “launch into a lifestyle brand,” as well as a chance to double its market opportunity.
“In the $30 billion accessories market in the U.S., bags and jewelry each account for approximately $10 billion,” Herrin told WWD. “We see the same opportunity in bags as we did in jewelry — giving women on the go a simple way to be chic.”
Other styles include a $59 technology case that serves double duty as a clutch and wallet, a $39 jewelry roll, a classic $89 tote and a $128 convertible bag that has zippers up the side to let the wearer decide if she wants a sleeker or more expanded silhouette. A small handbag collection was released in 2011 — containing two cross-body and two convertible cross-body to clutch styles — but this is the first significant push for handbags geared for daytime use.
With sales expected to surpass $200 million this year — business grew from $175 million to $200 million from 2011 to 2012 — Herrin projected the new category will take in about $25 million through the end of the year. In addition to the brand being carried exclusively online at stelladot.com, the brand is sold via 14,000 active stylists around the world.
“We’re really investing in this as a huge growth category. We just opened a dedicated in-house design studio for this in Sausalito [Calif.],” Stella & Dot chief creative officer Blythe Harris said. She added that the bags are comprised of a combination of coated canvas, waffle poly and Saffiano leather and come in ikat, snakeskin and colorful multistripe prints.
Herrin added: “Broadening our accessories line by launching the new and massive category of bags allows us to make that opportunity for stylists bigger than ever before. It’s a ground-floor opportunity with a proven company.”
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over the top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty