Stella & Dot, the social commerce-based accessories company, will add to its offerings on April 8 with a full range of handbags.
The nine-piece collection will retail from $22 for a cosmetics case to $138 for a weekender bag. Founder and chief executive officer Jessica Herrin called this the nearly 10-year-old company’s “launch into a lifestyle brand,” as well as a chance to double its market opportunity.
“In the $30 billion accessories market in the U.S., bags and jewelry each account for approximately $10 billion,” Herrin told WWD. “We see the same opportunity in bags as we did in jewelry — giving women on the go a simple way to be chic.”
Other styles include a $59 technology case that serves double duty as a clutch and wallet, a $39 jewelry roll, a classic $89 tote and a $128 convertible bag that has zippers up the side to let the wearer decide if she wants a sleeker or more expanded silhouette. A small handbag collection was released in 2011 — containing two cross-body and two convertible cross-body to clutch styles — but this is the first significant push for handbags geared for daytime use.
With sales expected to surpass $200 million this year — business grew from $175 million to $200 million from 2011 to 2012 — Herrin projected the new category will take in about $25 million through the end of the year. In addition to the brand being carried exclusively online at stelladot.com, the brand is sold via 14,000 active stylists around the world.
“We’re really investing in this as a huge growth category. We just opened a dedicated in-house design studio for this in Sausalito [Calif.],” Stella & Dot chief creative officer Blythe Harris said. She added that the bags are comprised of a combination of coated canvas, waffle poly and Saffiano leather and come in ikat, snakeskin and colorful multistripe prints.
Herrin added: “Broadening our accessories line by launching the new and massive category of bags allows us to make that opportunity for stylists bigger than ever before. It’s a ground-floor opportunity with a proven company.”
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
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With her costume pearl necklace and what-you-see-is-what-you-get style, Barbara Bush, who died Tuesday at age 92, was a straight-shooter from start to finish.
Born Barbara Pierce in New York City, Bush served as the 37th first lady, as well as the country’s second lady from 1981 to 1989. In addition to being part of the longest presidential marriage — 73 years — Bush also had the unlikely distinction of having one son, George W., become the 43rd president and another son, Jeb, run unsuccessfully in 2016. Having served as second lady during the Reagan administration’s two terms and lived all over the world during her own husband’s ascending political career, Barbara Bush made it clear that literacy — not fashion — was her priority. Read more from Rosemary Feitelberg’s obituary on the late First Lady in WWD.com, link in bio. #barbarabush #wwdnews
Western and ’90s trends have influenced denim for fall 2018. Think raw, dark and coated jeans mixed with bold prints and tough leather. #trendtuesdays #wwdfashion (Styled by @thealexbadia;📷: @ryanplett)