NEW YORK — Elie Tahari’s T Tahari label is adding handbags and small leather goods to its contemporary and ready-to-wear portfolio in an attempt to gain lifestyle-brand status.
In partnership with licensee Envisage Group, the fall collection will hit stores this month, and will include shoulder bags, totes, hobos, clutches and wallets, with refined styling. This translates to a product that incorporates sculpted and textured materials found around the world, including Italy, Brazil and Asia. The collection, which is inspired by Tahari’s 2012 rtw line, which made its debut in February, mixes different leathers, Italian snake prints and custom hardware with rich hues of navy, plum and deep Tuscan red.
With price points that hover between $198 and $328, the collection will be carried at department stores such as Nordstrom and Dillard’s.
“It’s a European-style product at department-store pricing,” said Ron Donchez, a founding partner of Envisage. “The way the bags are finished, they will stand out in an overcrowded marketplace.”
Chairman and chief executive officer Elie Tahari said T Tahari is meant to serve what he called the “emerging affordable luxury market.
“The shortest distance between two points is truth,” Tahari told WWD. “It’s a straight line. Whoever is going to manage to bring luxury to the consumer is going to have a great business.”
Tahari said he’s aiming for the new line, which encompasses 30 to 40 styles, to double its sales every year.
“With the growing success of the T Tahari collection, this partnership with Envisage Group is the next step in continuing to build our T Tahari lifestyle brand and will allow our customers to further experience the world of T Tahari,” he said.
Last month, the ceo went on a hiring spree, fueled by the growth of the contemporary division, which was spun off from the company’s namesake label in 2007. New faces include Debbie Elmore as president of T Tahari wholesale and Michael Celestino, who will serve as president of retail, and oversee operations of the company’s 32 stores.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast