By  on May 11, 2009

The Sak is adding two more brands to its handbag mix.

The 20-year-old firm — which consists of namesake label The Sak and the slightly upscale Elliott Lucca — is launching two new lines for fall, Free Bird and Lina. Both additions are made entirely of PVC. Chief executive officer Mark Talucci expects the new lines to bring in half of The Sak’s $110 million retail business in the next three years. Over time he anticipates they will double sales.

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