MILAN — Credit crisis or not, Valentino’s accessories designers Maria Grazia Chiuri and Pier Paolo Piccioli believe in pushing the luxe factor to the max.
This story first appeared in the September 22, 2008 issue of WWD. Subscribe Today.
This viewpoint triggered Shopping Couture, their latest project that revolves around one model — a tote — served up in 10 variations, each one more luxurious than the next.
“Luxury is execution, care of details, absolute quality but also an expression of one’s values and identity,” said Grazia Chiuri. “Never as today did we feel the urge to rediscover tradition, which is the starting point of this collection.”
Tradition chez Valentino is synonymous with the couture atelier, the hours of handiwork that bring to life the evening gowns and a string of iconic elements such as ribbons and roses. Many of those elements are infused in Shopping Couture. The range spans from less-elaborate versions, such as a hand-pleated leather tote with studs and grommets in aqua or one with numerous circular layers assembled to form a rose, to flashier styles like the tote entirely covered with peacock feathers or one with cabochon-cut colored stones, silver detailing, rhinestones and embroideries.
“This project synthesizes our philosophy in designing the Valentino accessories — contemporary with creativity,” said Piccioli.
Retail prices range from $2,995 to $5,895 and the collection will be available in Valentino’s 118 stores and 320 points of sale worldwide starting in November.