NEW YORK — Vera Bradley is moving out of its sartorial comfort zone of bright, fabric prints, and into the realm of refined leather goods.
The collection comes after financial results for the first quarter of the 2015 fiscal year, released on June 5, revealed that net revenues were down year-over-year ($113.5 million total, compared with $123 million for the prior year). “Sales from existing customers have been relatively stable, but our traditional patterns and products simply are not attracting enough new customers to our brand, and overall traffic is down substantially,” said chief executive officer Robert Wallstrom.
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