Canadian hatmaker Tilley Endurables is overhauling its image, introducing toques, baseball caps and other youthful designs.
Love Your Melon has also built a volunteer network of 11,000 college students.
The helmet is produced in collaboration with Italian company Kask.
The first beneficiary will be Schoolhouse Nine in Virginia.
The hat uses a patented No Fly Zone fabric, manufactured by Dorfman Pacific.
A selection of gloves for winter 2016-17 will be sold in the Inès de la Fressange boutique on Paris’ Left Bank starting in November.
The limited-edition foulards are part of the brand’s Cities of the World collection.