“We are showing something different,” Ricardo Covalín, cofounder and designer of the Mexican accessories brand, told WWD. “With the collection, we are telling a cultural story, and at the same time it’s in style. We are not just into stripes or colors. Whether it’s a silk scarf or a tie, there will always be a story, inspired by pre-Hispanic Mexico, traditions, the Mayans or the Aztecs, nature or an endangered species.”
Pineda Covalín tiptoed into the U.S. with boutique openings in Manhattan’s SoHo and in Coconut Grove in Miami over the past couple of years. But Covalín says he’s seeking to wholesale to multibrand stores in the U.S. and possibly open a boutique in Las Vegas. He’s also planning an exhibit at El Museo del Barrio.
Pineda Covalín has held numerous exhibits, at the New Museum, Guggenheim Bilbao Museum, The Natural History Museum of New York, Museum d’Orsay, the Louvre, Museum of Art of Puerto Rico, Montreal Museum of Fine Arts and Textile Museum of Canada, among others. Products are typically exhibited and separately sold in the gift shop.
Pineda Covalín is also sold at airport and hotel shops, and at the company’s 40 stores, which are primarily in Mexico.
Tonight, Pineda Covalín, which was created in 1996 by Covalín and his partner Cristina Pineda, will have a press party at The Doubles Club in Manhattan “to show a little bit of our brand so people in the U.S. will start knowing us,” Covalín said. “Our most popular items are the silk scarves and shawls,” retailing from $200 to $400. Silk ties, priced $100, are also top sellers, as are the silk blouses and silk ponchos, priced at about $400. The array also includes eyewear, handbags, wallets, cuff links, handkerchiefs, leathers, sportswear and silver.
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)
After showing in front of the Eiffel Tower for his last two women’s ready-to-wear collection, it looks like @anthonyvaccarello may be heading to the Big Apple. Sources say the designer will stage his next @ysl show in NYC on June 6. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion