It’s story telling time for Pineda Covalín.“We are showing something different,” Ricardo Covalín, cofounder and designer of the Mexican accessories brand, told WWD. “With the collection, we are telling a cultural story, and at the same time it’s in style. We are not just into stripes or colors. Whether it’s a silk scarf or a tie, there will always be a story, inspired by pre-Hispanic Mexico, traditions, the Mayans or the Aztecs, nature or an endangered species.”Pineda Covalín tiptoed into the U.S. with boutique openings in Manhattan’s SoHo and in Coconut Grove in Miami over the past couple of years. But Covalín says he’s seeking to wholesale to multibrand stores in the U.S. and possibly open a boutique in Las Vegas. He’s also planning an exhibit at El Museo del Barrio. Pineda Covalín has held numerous exhibits, at the New Museum, Guggenheim Bilbao Museum, The Natural History Museum of New York, Museum d’Orsay, the Louvre, Museum of Art of Puerto Rico, Montreal Museum of Fine Arts and Textile Museum of Canada, among others. Products are typically exhibited and separately sold in the gift shop. Pineda Covalín is also sold at airport and hotel shops, and at the company’s 40 stores, which are primarily in Mexico.Tonight, Pineda Covalín, which was created in 1996 by Covalín and his partner Cristina Pineda, will have a press party at The Doubles Club in Manhattan “to show a little bit of our brand so people in the U.S. will start knowing us,” Covalín said. “Our most popular items are the silk scarves and shawls,” retailing from $200 to $400. Silk ties, priced $100, are also top sellers, as are the silk blouses and silk ponchos, priced at about $400. The array also includes eyewear, handbags, wallets, cuff links, handkerchiefs, leathers, sportswear and silver.
La Double J made a name for itself with its vintage-inspired prints, but for resort, designer JJ Martin has ventured into new territory: enter rich jewel toned solids and decadent embellishment, in the form of appliqués, crystals and sequins. #wwdfashion #resort19 #ladoublej
This Just In: J. Crew Group has named Johanna Uurasjarvi as its chief design officer.
Uurasjarvi succeeds Somsack Sikhounmuong, who left the company last September. Tap the link in bio for the full report. #wwdnews
“She came into my hotel room and she was like, ‘I have Chanel and Christian Dior.’ She was like, ‘Chanel likes you.’ And I was like, ‘I’m going to start crying,’” breakout star Maddie Hasson tells WWD of her styling sessions Molly Dickson. “I really like classic, elegant things. I love the way Anna Wintour dresses.” Read more about Hasson’s role in @impulseseries on wwd.com. (📸: @jgreenery ) #wwdeye
@virgilabloh revealed he's working with Australian stylist and
Vogue Australia fashion director @christinecentenera for his debut @louisvuitton men's collection, which will be presented in Paris on June 21. Centenera met Abloh while both working with Kanye West, where she consulted on his all his runway collections since his debut spring 2012 women's wear show. Read the full story on WWD.com. #wwdfashion #wwdnews (📷: @asussmanphoto)
"In order for Shudu to wear garments, she needs to be able to put them on, just like you would in the real world. You have to digitize the outfits," said Cameron-James Wilson on dressing 3-D model @shudu.gram for her WWD photoshoot with @itsclo3d. #wwdfashion (📸: @cjw.photo)
“Shudu is a digital supermodel, a very glamour and amazing woman. But she’s 3-D,” says Cameron-James Wilson, a fashion photographer and the creature of @shudu.gram. Here, Shudu wears @cushnieetochs for her debut fashion editorial. #wwdfashion (📷: @cjw.photo)
“It is the fierce female performances that came before me that made be able to clearly identify for myself what it was that I wanted to do, what kind of artist I wanted to be, what kind of films I wanted to make,” said @brielarson at the Women in Film Crystal + Lucy Awards. See more pictures from the event on WWD.com. #wwdeye (📷: Matt Baron)