“We are showing something different,” Ricardo Covalín, cofounder and designer of the Mexican accessories brand, told WWD. “With the collection, we are telling a cultural story, and at the same time it’s in style. We are not just into stripes or colors. Whether it’s a silk scarf or a tie, there will always be a story, inspired by pre-Hispanic Mexico, traditions, the Mayans or the Aztecs, nature or an endangered species.”
Pineda Covalín tiptoed into the U.S. with boutique openings in Manhattan’s SoHo and in Coconut Grove in Miami over the past couple of years. But Covalín says he’s seeking to wholesale to multibrand stores in the U.S. and possibly open a boutique in Las Vegas. He’s also planning an exhibit at El Museo del Barrio.
Pineda Covalín has held numerous exhibits, at the New Museum, Guggenheim Bilbao Museum, The Natural History Museum of New York, Museum d’Orsay, the Louvre, Museum of Art of Puerto Rico, Montreal Museum of Fine Arts and Textile Museum of Canada, among others. Products are typically exhibited and separately sold in the gift shop.
Pineda Covalín is also sold at airport and hotel shops, and at the company’s 40 stores, which are primarily in Mexico.
Tonight, Pineda Covalín, which was created in 1996 by Covalín and his partner Cristina Pineda, will have a press party at The Doubles Club in Manhattan “to show a little bit of our brand so people in the U.S. will start knowing us,” Covalín said. “Our most popular items are the silk scarves and shawls,” retailing from $200 to $400. Silk ties, priced $100, are also top sellers, as are the silk blouses and silk ponchos, priced at about $400. The array also includes eyewear, handbags, wallets, cuff links, handkerchiefs, leathers, sportswear and silver.
“I think what’s so interesting about the #MeToo movement and this whole new wave of feminism in general, is that women are finally seeing, ’Oh I can start my own company, oh I can lear to code, oh I can leave my nine-to-five job and do the thing I want to do,” said @brooklyndecker ahead of her @sxsw talk for @createcultivate. The former model took the stage to share wisdom about networking and female-driven entrepreneurship. #wwdeye #sxsw (📷: @jgreenery)
“I was making the guacamole when my scout saw me,” says model @stuckinteenage on being discovered just six months ago while working at @chipotlemexicangrill. Since then Williams has signed with @dnamodels, walked in her first show at @calvinklein and landed on the cover of @vogueitalia – a high point of any model’s career. To read @lisajlockwood’s full interview with the model on her experiences thus far, head to WWD.com – link in bio. (📷: George Chinsee)
“I love the idea of dialogue, period. It’s where I’ve always gotten my inspiration from: hearing other women speak, their journeys and their paths,” said @hereisgina, who delivered the keynote speech at the @sxsw conference for @createcultivate, the online platform and conference series for women. For her two panels, Rodriguez chose female empowering, female-led and female entrepreneurs to focus on. Head to WWD.com to read more about her thoughts on Time’s Up, growing up in a family of women and why we “need a girls’ club.” #wwdeye #sxsw (📷: @jgreenery)
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.