In another extension of the Jessica Simpson name, the Camuto Group has signed two more licensing agreements for the Jessica Simpson Collection, adding scarves, hats and hosiery.
This story first appeared in the August 4, 2008 issue of WWD. Subscribe Today.
Collection XIIX Ltd. will design, manufacture and distribute a complete line of scarves, wraps and hats. The scarves and wraps will feature floral prints and vintage Americana designs, and the hats will include straw cowboy styles and oversize sun pieces. Launching for spring, the collections will be distributed at major department and specialty stores nationwide.
“Great scarves and wraps are an instant way to add extra dynamic that can jazz up or soften an outfit,” said Drew Pizzo, owner of Collection XIIX. “We see tremendous opportunity to bring the glamour and style of Jessica Simpson into department and specialty stores.”
In addition, Leg Apparel will hold the Jessica Simpson hosiery collection that will be introduced this fall in select department and specialty stores. The full range of products include an assortment of tights and sheer hosiery accented with lace, argyles and pointelle patterns.
“With the addition of these new accessory licenses, the Jessica Simpson Collection is one step closer to becoming a complete lifestyle brand,” said Bob Galvin, president of the Camuto Group, which holds Simpson’s master license.
Last month, the Camuto Group made a multiyear agreement with G-III Apparel Group Ltd. to license a line of contemporary dresses under the Jessica Simpson label. The first collection is set for a soft launch at retail for spring, with a fuller range of product hitting stores in fall 2009.
These new lines are expected to complement the brand’s product mix, which includes footwear, swimwear, handbags, eyewear, outerwear and jewelry. The company also is preparing for the fall launch of its first fragrance, Fancy Jessica Simpson, with Parlux Fragrances Inc. This is in addition to Simpson’s other beauty deals, including a clip-in hair extension line with Ken Pavés called Hair U Wear, and a bath and body care line named Dessert.
Chief executive officer Vince Camuto has said he is on his way to growing Simpson’s businesses into a billion-dollar franchise.