Point6 and Cocona have partnered on a line of wool socks that will use Cocona's proprietary 37.5 technology.Merino wool is one of the top choices for performance fabrics in the outdoor industry, so combining it with 37.5 nylon will up the ante, the companies said, creating a sock that delays the onset of sweat, dries faster, increases comfort and helps control odor.“Wool is Mother Nature’s miracle fiber, thanks to moisture, temperature and odor-controlling properties,” said Peter Duke, chief executive officer of Point6. “Bringing 37.5 technology fiber into the mix elevates wool’s benefits to a whole new level.”Managing the microclimate next to the foot extends the user’s comfort range and improves cooling. A study conducted by the Department of Physiology at the University of Colorado, Boulder reported that by changing from a traditional wicking shirt to one featuring 37.5, athletes extended their performance and reduced their core temperature build up.The team at Point6 worked with scientists from Cocona on the right combination of 37.5 particles with nylon. By layering the 37.5 nylon between 100 percent compact spun New Zealand merino wool, Point6 can produce a sock that maintains a comfortable level of humidity by delaying the onset of sweat and drying faster, even during high-intensity exercise, the companies said.Jeff Bowman, ceo of Cocona Inc., said of Point6: “The product they’ve created is fantastic; 37.5 fibers pair very well with natural fibers, turbocharging the inherent properties of merino.”The active particles in the 37.5 fiber are permanently embedded in the nylon fabric of the socks and won’t wash out. These particles provide 800 percent more surface area to the fiber, Cocona said, to remove moisture vapor. The particles are naturally derived from coconut shells and volcanic sand.Point6 will introduce nine styles for spring 2017, plus several tactical styles that are being developed for the military. Price points range from $18.85 for low-cut models to $25.95 for crew socks with cushioning.
A grooming moment between @tanfrance and @antoni last night at the The LGBT Community Center Trailblazer Awards honoring Anna Wintour, Ricky Martin and more. See more photos at WWD.com #wwdeye (📷: @lexieblacklock)
“It was a very surreal feeling. It wasn’t like we were in the studio together coming up with it — it’s more like he discovered it and loved it. I didn’t let myself get my hopes up, but then it happened it was very exciting,” said singer-songwriter @nombe on discovering that @pharrell would be using his song, “Cant Catch Me” on his HBO documentary series “Outpost.” The German-born singer — named Noah MacBeth — talked to WWD about feminism, using art as a platform for political expression and personal style. Read more on WWD.com #wwdeye (📷: @jilliansollazzo)
This season, denim is going west – in influence. Brands like @fathersdaughterla (pictured here), @tommyhilfiger Jeans, @levis and more are opting for raw, top-stitching styles. (Styled by @thealexbadia; 📷: @ryanplett)
20-year-old British singer @jorjasmith_ made her debut at Coachella last weekend. We caught up with her and talked about her love for Amy Winehouse, working with Kendrick Lamar on the “Black Panther” album and her fashion philosophy. Read the interview on WWD.com #wwdeye (📷: @katiedaisyla)
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)