NEW YORK — Come spring, Echo Design might have a new retail hot spot: The Metropolitan Museum of Art.
The accessories company has enlisted artist Hunt Slonem to collaborate on a limited-edition collection of scarves and tote bags, due out in January.
“We’ve always wanted to have artist collaborations,” said Lynn Roberts, vice president of communications at Echo Design. “The moment you walk into Hunt’s studio, it is just so incredibly inspiring. We recognized tremendous synergies with the type of art that he creates and the type of prints that we’ve used in our history.”
For the brand’s first artist series, the Echo Design creative team looked to Slonem’s most iconic works for inspiration. “Our creative director went to his studio and saw his art hanging everywhere,” said Roberts. “She chose some of his most beautiful and iconic paintings to turn into textile art. We brought our choices to Hunt, and he immediately approved. Our design team then found the perfect fabrics to show and bring out the rich fabrics in his art and bring the vibrancy of the artwork to the market. When you see his paintings, they are so alive and vibrant. There is an energy to them.”
The result is a small collection consisting of six different scarf designs, each depicting a piece of Slonem’s art, as well as one tote bag. While the collaboration is a new endeavor for the brand, Roberts ensures that the project is very much in tune with Echo Design’s existing aesthetic. “We both derive inspiration from nature and are passionate about beautiful color,” she explained. Nature and color are very much buzzwords of the collaboration, with Slonem’s sketches and paintings of bunnies, butterflies and birds appearing in vibrant hues, done in variations of silk, rayon and Lurex.
Slonem, whose career spans more than four decades, was pleased with the results of his first foray into fashion. “If it doesn’t happen during your lifetime, it will happen after you are dead, so I might as well enjoy it while I’m alive,” he said of the fashion-art connection. “Its something I’ve always been interested in doing. Echo Design has a very effective team, and it was a very quick process. There was nothing I didn’t like.”
Today, Slonem’s paintings hang in more than 50 museums worldwide, including the Smithsonian American Art Museum in Washington; the Museum of Fine Arts, Boston; Fundació Joan Miró in Barcelona, and the Whitney Museum of American Art and the Solomon R. Guggenheim Museum in New York. Roberts hopes that Slonem’s art-world appeal will usher in a new customer for the brand. To do so, Echo Design has reached out to museums and galleries to carry the line, in addition to the brand’s existing retailers.
The collection will make its debut in early 2015, with price points ranging from $48 to $148. Following the initial spring delivery, Echo Design will collaborate with Slonem for summer and fall 2015. “There are a million possibilities,” Slonem said when asked what was to come. “I paint daily.”
Taking the final spot on the mens’ portion of New York Fashion Week calendar next month will be none other than @tomford. Though he’s shown his men’s wear in New York in the past, this will mark the first time the designer has shown his men’s collection alone during New York Fashion Week: Men’s. His runway show will debut on February 6 at the Park Avenue Armory. #wwdfashion
London-based couture house @ralphandrusso has certainly been in the spotlight, having its dresses worn by @beyonce, Angelina Jolie, Meghan Markle in her engagement photos and more. For couture, Tamara Ralph focused on ornamentation — think: feathers with chain mail, jet embroidery and clusters of pearls and crystals. See the rest of the collection on WWD.com #wwdfashion #couture (📷: @giovanni_giannoni_photo)
Minnie Mouse celebrated her 90th birthday by getting her own star on the Hollywood Walk of Fame. For her celebratory luncheon, @coach’s creative director @stuartvevers dressed her in a custom made prairie dress, complete with Vever’s take on the polka dot – black sequined versions – under a cropped motorcycle jacket. The designer also put his own mark on Minnie’s classic red shoes, infusing the color with sparkles and adding some Coach crystals. “We chose colors that were very Minnie and also represented quintessential Coach elements,” said Vevers. #wwdfashion #nationalpolkadotday (📷: George Chinsee)
@nickjonas is unveiling his first-ever apparel collection through a partnership with John Varvatos. The limited-edition capsule, which makes its debut in spring, also marks the first time the designer has collaborated with anyone on a line. “The process in working with Nick is amazing. It’s inspiring to be around someone who is not only connected with the trade that they do, but also with what’s happening in the environment around him, and how that connects to what we do with style,” said Varvatos. (RG: @johnvarvatos) #wwdfashion
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)