Ellen Tracy, which is owned by Brand Matter, is extending its reach.
The company has signed four new licensees and expanded licensing agreements with four current partners for the Ellen Tracy brand. These deals bring the total number of Ellen Tracy licensees to 22.
The new Ellen Tracy licensees include Sole Creations for slippers; Bolan Trading for towels and bath; Classic Slipcovers for sofa slipcovers, and Alok Industries for bedding. Amiee Lynn Accessories/Legg Apparel, currently licensed for belts, hosiery and cold-weather accessories, has extended its current agreement to add umbrellas and cosmetics bags.
The three other current licensees which have expanded their licensing agreements include ClearVision Optical for optical and sunglasses; C&O Apparel for activewear in Canada, Mexico, Taiwan and Japan, and Olivet International for luggage.
Ellen Tracy Bronze Label better sportswear is sold exclusively at Macy’s, and all the other product categories continue to be sold at better department stores as well as Macy’s. Ellen Tracy’s product range includes better sportswear, footwear, hosiery, eyewear, handbags, coats, dresses, activewear, swimwear, intimate apparel and women’s fragrances.