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Special Issue
WWD A issue 10/20/2008

I Love Factory, a New York-based line of embellished headpieces, came about to solve a simple fashion quandary.

This story first appeared in the October 20, 2008 issue of WWD.  Subscribe Today.

“I don’t wear hats well,” says designer Laurel St. Romain. “They don’t look feminine enough.”

So St. Romain, who works in product development for Kidrobot, and her wardrobe stylist friend Christopher Garbushian crafted a Marie Antoinette-inspired collection of fun, frilly headdresses, which amount to more than a headband and  less than a hat.

The circular or teardrop-shaped headpieces, which can be attached to a hair clip, elastic band or headband, retail from $90, for a black satin style with a  feather and black Swarovski crystal stud, to $250 for an ivory satin style topped with a big black feather and cameo.

As for the name, St. Romain says she was sewing headpieces in her Brooklyn apartment, joking with Garbushian that “one day we’ll be having our labels made  in factories, and I said, ‘I love factories.’”

“It will never get to that point,” says St. Romain, noting the entire collection — available at ilovefactorybk.com — is hand-sewn. “It’s just ironic.”

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