FAM Brands, which owns the Bally Total Fitness name in the U.S., Canada and Mexico for certain trademark classifications, is expanding its roster of product categories.
Cameo, a Montreal-based hosiery company, has been licensed to produce socks, with a soft launch for holiday. A full rollout will occur for spring, which will reach stores in March. The line will feature about a dozen styles that will be sold in three-packs for $5.99 and six-packs for $7.99, and be technically advanced sport socks. Functional features include arch compression, half- and full-cushion soles, mesh-top breathability, protective toes and reinforced heels. The color palette will include vivid accents, brights and classic hues.
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
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