By  on July 14, 2014

FAM Brands, which owns the Bally Total Fitness name in the U.S., Canada and Mexico for certain trademark classifications, is expanding its roster of product categories.


Cameo, a Montreal-based hosiery company, has been licensed to produce socks, with a soft launch for holiday. A full rollout will occur for spring, which will reach stores in March. The line will feature about a dozen styles that will be sold in three-packs for $5.99 and six-packs for $7.99, and be technically advanced sport socks. Functional features include arch compression, half- and full-cushion soles, mesh-top breathability, protective toes and reinforced heels. The color palette will include vivid accents, brights and classic hues.

To unlock this article, subscribe to WWD below.

load comments
blog comments powered by Disqus