A Valextra iPad holder.
Appeared In
Special Issue
WWD A issue 10/18/2010

There was a time when electronic gadgets were only for the flannel-and-suspender-clad tech-savvy crowd. Now, even fashionistas count themselves among the digitally addicted, who constantly need to stay connected through e-mail, blogs and social networks.

This story first appeared in the October 18, 2010 issue of WWD.  Subscribe Today.


Since the April launch of the latest cult must-have, the iPad, fashion houses have been in a case race to come up with the most stylish holder.


There are those who stuck to tradition, like Valextra, which offers a sophisticated monochrome leather version ($740), while Valentino duo Maria Grazia Chiuri and Pier Paolo Piccioli went for rock ‘n’ roll by putting metal studs along the border ($485.50). Trussardi, on the other hand, went the extra mile by devoting an entire collection to the iPad, starring a leopard-print ponyskin edition ($362.50), perfect for survival in the 2.0 jungle.