At first it was all about gaining attention — and access.
When Federica Moretti first moved to New York from Milan in 2004, she started designing quirky headwear, hoping that her edgy look would gain her access into hot clubs such as Avalon and B Bar.
Over the past few years, this pastime has morphed into a full-time job for the 25-year-old designer. Moretti, who has a background in photography and the visual arts, initially created hats for the runway shows of Moschino, Mila Schön and Giuliano Fujiwara, and two years ago struck out with a line called Federica Moretti Handmade. In January, for the first time, she showcased her wares at the Pitti W trade show in Florence.
Moretti likes to tweak classic staples, such as top hats, berets and bowler styles, with modern, extravagant twists. The results include bowlers sliced in half, voluminous berets and superwide-brimmed fedoras. She works with anything from lapin to cashmere to felted wool, adorning each one-of-a-kind hat with brightly colored contrasting linings.
“Each collection is unique and each hat, regardless of the style, features personalized, hand-finished details,” Moretti says.
The color palette runs from earth tones to icy grays with flashes of ruby red and turquoise. Prices range from 60 euros, or $76 at current exchange, for a cashmere bonnet to 300 euros, or $383, for a rabbit version.
In the U.S., Moretti’s line is carried exclusively by Barneys New York.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty