At first it was all about gaining attention — and access.
When Federica Moretti first moved to New York from Milan in 2004, she started designing quirky headwear, hoping that her edgy look would gain her access into hot clubs such as Avalon and B Bar.
Over the past few years, this pastime has morphed into a full-time job for the 25-year-old designer. Moretti, who has a background in photography and the visual arts, initially created hats for the runway shows of Moschino, Mila Schön and Giuliano Fujiwara, and two years ago struck out with a line called Federica Moretti Handmade. In January, for the first time, she showcased her wares at the Pitti W trade show in Florence.
Moretti likes to tweak classic staples, such as top hats, berets and bowler styles, with modern, extravagant twists. The results include bowlers sliced in half, voluminous berets and superwide-brimmed fedoras. She works with anything from lapin to cashmere to felted wool, adorning each one-of-a-kind hat with brightly colored contrasting linings.
“Each collection is unique and each hat, regardless of the style, features personalized, hand-finished details,” Moretti says.
The color palette runs from earth tones to icy grays with flashes of ruby red and turquoise. Prices range from 60 euros, or $76 at current exchange, for a cashmere bonnet to 300 euros, or $383, for a rabbit version.
In the U.S., Moretti’s line is carried exclusively by Barneys New York.
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
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@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion
“I’m Russian and I love to use all these little tricks that I got from my grandma or my mom. We didn’t have a lot of money for creams or anything like that so we would use a garden as a beauty treatment regime. We’d put cucumber in the fridge and do a cucumber mask,” says model @irinashayk on one of her beauty hacks. WWD asked celebs what their go-to self-care rituals are. See what Naomie Harris, Freida Pinto and more said on WWD.com. #wwdeye #wwdbeauty (📷: @zefashioninsider)
Exclusive: @viktorandrolf are teaming up with @Zalando on a collection made from leftover clothing. The lineup, which lands at the retailer February 1, includes 17 pieces adorned with sliced up and repurposed overstock from the retailer’s private label collection. Pictured here is a look from the collection –– see more on WWD.com. #wwdfashion #wwdnews
@duewestnyc is the newest bar joining the collection of intimate neighborhood-focused spaces in the West Village. The cocktail menu, which includes bitters and syrups made in-house, offers a “Build Your Own Old-Fashioned” – like the one pictured here – where guests can choose from a list of spirits and unexpected sugars and bitters. #wwdeye
Spotted at last night’s National Board of Review gala in NYC: Angelina Jolie. Jolie – along with Meryl Streep, @lupitanyongo and more – continued the all-black dress code from Sunday’s Golden Globes. #wwdeye (📷: @lexieblacklock)