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GLITZY GAMS: Doo-Ri Chung didn’t intend for her crystal- and sequin-studded tights to cause a major stir among fashion insiders. The designer created them months before her fall fashion show for a photo shoot, where she felt her clothes called for some playful accoutrements. But once she saw the results, she decided to create enough to complete almost every look for her fall show.
This story first appeared in the March 9, 2009 issue of WWD. Subscribe Today.
“It was a long and arduous process,” Chung said. “We were here many nights. At the end, when we knew how many looks we had, we had to create extra pairs and it looked crazy in our studio with all of these leg forms everywhere. It’s amazing how many people want to purchase these pieces. We need to tell them they’re not functional — you can’t cross your legs. They’re more for styling tools.”
While Chung isn’t selling these specific tights, the attention sparked her curiosity enough to move forward with designing a small group of leggings and contemplating a full line for next spring. Chung said she is aware of the strength of the category today.
“I would love to use studs or bring something in that could be smooth on the surface,” the designer said. “Legwear is so important because women today see themselves in complete looks, and with how big accessories have become, they see how models are on the runway and that’s how they want to get dressed.”
I DEFINITELY DO: Cole Haan has been bitten by the bridal bug. The accessories firm is launching a collection for brides craving a bit of comfort on their big day. All styles feature Nike Air technology, hidden among the line’s silk satin white and ivory heels. Cole Haan is owned by Nike Inc. All styles retail between $298 and $428 and will be carried at select Cole Haan locations, on colehaan.com and at Kleinfeld’s in Manhattan. Cole Haan will also offer a “dye to black” service for select styles, ensuring a reusable heel for post-wedding wear.