LA PERLA SHAPES UP: La Perla will unveil its first line of shapewear, called ShapeCouture, on Sept. 4 at the Invista Inc. stand at the Mode City fair in Paris. The launch is part of Invista’s new Lycra beauty platform of quality fabric, The Science of Shaping, which will be displayed at the Invista stand showcasing innovations in both intimate apparel and swimwear. NATORI’S NEW SITE: The Josie by Natori brand of young contemporary lingerie, loungewear and sleepwear is getting its first e-commerce site, josiebynatori.com, which is launching on Tuesday. The Web site was created by the Natori Co.’s creative agency, Cool Gray Seven. The Josie by Natori brand will also have its own Facebook and Twitter pages. Customers placing orders on josiebynatori.com will automatically be directed to the natori.com checkout and will have the opportunity to shop the Natori Collection as well.
“I like everything she does,” said @lilkimthequeenbee about @parishilton at Hilton’s launch party for her collab with @boohoo. “She understands women and the certain body types. I think her clothes are so cute. It’s hot. She’s funny, but sexy at the same time, just like me.” #wwdeye (📸 @chelsealaurenla ) #parishilton #boohoo #lilkim
“It has to be authentic and real to me,” @charlotteslawrence tells WWD’s @leighen about writing her own music. “No matter what I’m singing, I have to still be able to feel it in that moment or in five years from now — I have to be able to connect to that moment: this is my story, this is a little piece of me.” Read more on wwd.com (📸: @jgreenery ) #wwdeye #charlottelawrence
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty