From ultraluxe gym bags to activity trackers and accessories that broadcast extreme brand love, the fitness world is enjoying a fashionable moment. Here are some additions to the growing segment. BATTLE OF THE BANDS: Joining the widely known Nike+ FuelBand, whose second generation will launch in November, are new competitors in the fitness tracker market.
Polar Loop Known for its heart-rate monitors, Polar is getting in the wristband tracker game with the Polar Loop. Like other trackers, the Loop measures sleeping patterns, steps taken and caloric burn. What sets this device apart is that it links to a heart rate monitor, giving the wearer a more accurate picture of calories burned. It’s also waterproof, while other bands are water resistant. Users can log workouts via Bluetooth and access Polar’s training plans. It retails for $109.
FitBitForce Fitbit’s latest addition tracks stairs climbed, distance, calories burned and active minutes expended. Using Bluetooth, the Force also monitors sleep, and like the Loop and FuelBand, includes a display screen showing stats as well as the time. An iPhone 4s or higher can receive call notifications, too. Price: $129.95
BATTLE OF THE BAGS: New high-end bags with an athletic twist.
Park Luxury Sporting Accessories Anne-Marie Olson, a former vice president of handbags and accessories at Li & Fung, left her job a year ago to start Park, a high-end brand devoted to athletic accessories. From totes and backpacks to bags for tennis, golf, skiing and snowboarding, Park uses coated canvas and leather from Italy. Bags range from $450 to $1,100 at parkaccessories.com.
Stalvey Jason Stalvey always wanted an alligator duffel he could carry to the gym. He admits it’s a bit extravagant, but when he couldn’t find a suitable one, he decided to launch his own exotics collection of men’s and women’s bags. Besides the duffel, other sporty numbers include a gym sack and baseball caps, all in alligator. Prices range from $1,800 to $25,000 at stalvey.com. SPIN SISTERS: Flywheel and SoulCycle are taking their rivalry to the streets with the continued expansion of each studio’s accessories and apparel collections.
Soul Cycle Soul enthusiasts can shop a trove of cold-weather accessories at Soul’s retail shops come December. Goods include cashmere gloves, hats, legwarmers, scarves and a limited-edition blanket. “Our riders are connected to their transformative experience in the SoulCycle studio and the SoulCycle gear is an extension of that experience,” said cofounder Julie Rice.
Flywheel Flywheel will launch “fashionable, yet functional” gym bags and small pouches under its private label, said retail director Natalie Cohen. “Accessories is the next category we are testing,” she said. “There’s a lot of opportunity.” The bags, scarves, beanies, trucker hats and more are set to hit Flywheel studios in time for holiday.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia