By  on October 28, 2013

From ultraluxe gym bags to activity trackers and accessories that broadcast extreme brand love, the fitness world is enjoying a fashionable moment. Here are some additions to the growing segment.

BATTLE OF THE BANDS:
Joining the widely known Nike+ FuelBand, whose second generation will launch in November, are new competitors in the fitness tracker market.

Polar Loop
Known for its heart-rate monitors, Polar is getting in the wristband tracker game with the Polar Loop. Like other trackers, the Loop measures sleeping patterns, steps taken and caloric burn. What sets this device apart is that it links to a heart rate monitor, giving the wearer a more accurate picture of calories burned. It’s also waterproof, while other bands are water resistant. Users can log workouts via Bluetooth and access Polar’s training plans. It retails for $109.

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