Athletes will have a new way to keep cool this summer.
Mission Athletecare has teamed up with Coolcore, a Portsmouth, N.H.-based company that counts J. Christopher Burch as a key investor, to launch a line of cooling accessories that will hit retail stores this month. Last year, Mission introduced the Enduracool Instant Cooling Towel which, when soaked with water, wrung out and snapped in the air, becomes cool to the touch. Now the technology is being employed in a number of other products, including arm sleeves, helmet liners, skull caps and hoodies.
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