Athletes will have a new way to keep cool this summer.Mission Athletecare has teamed up with Coolcore, a Portsmouth, N.H.-based company that counts J. Christopher Burch as a key investor, to launch a line of cooling accessories that will hit retail stores this month. Last year, Mission introduced the Enduracool Instant Cooling Towel which, when soaked with water, wrung out and snapped in the air, becomes cool to the touch. Now the technology is being employed in a number of other products, including arm sleeves, helmet liners, skull caps and hoodies. The proprietary performance fabric, which Coolcore received the patent on last month from the U.S. Patent and Trademark Office, features the first chemical-free cooling material for the textile market and delivers wicking, moisture circulation and regulated evaporation to reduce the fabric’s surface temperature up to 30 degrees. The products also offer Ultra Violet Protection Factor 50 for sun protection. Mission was founded in 2009 and boasts a group of world-class athletes as equity partners, including tennis star Serena Williams, New York Mets third baseman David Wright, Olympic gold medal-winning soccer champion Mia Hamm, NBA All-Star Dwyane Wade and Detroit Lions running back Reggie Bush.Wendy Kula, vice president of marketing for Mission, said the product will be sold at Dick’s Sporting Goods, Sports Authority, Modell’s and Hibbett Sporting Goods, among others. Athletes including Williams, Wade, pro golfer Sergio Garcia and triathlete Hunter Kemper are featured on the packaging and marketing materials for the products. A television campaign as well as social media initiatives are planned for later in the season, she noted.Justin Cupps, president of Coolcore, said plans also call for launching a line of Coolcore-branded apparel in mid to late spring of 2014. He said the fabric is “sweat-activated” and will become cool when moisture hits it and air circulates through it. He said the first apparel products will be knit base layers. “When it’s closer to the skin, it performs better,” he said. But it’s not designed to be a compression garment à la Under Armour, he stressed. “We feel we can create unique products that everyone from a high-performance athlete to a businessperson can use.”Ryan Drew, chief marketing officer for Coolcore, said the products will be “fitted but not compressive.” The initial launch will include five pieces for men: a T-shirt, sleeveless T, long-sleeve T, polo and quarter-zip pullover; and for women: a V-neck T-shirt, a long-sleeve T, a camisole, transitional jacket and a “cold shoulder” jacket that can be worn over the camisole. All of the products will be designed and produced by Coolcore.Cooling product is beginning to make its mark on the activewear industry, with Columbia offering a line of apparel under the Omni-Freeze name and TYR selling arm coolers.
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim
“I genuinely fell in love with water, I fell in love with Fiji, I fell in love with the whole life that we lived for those few months,” says @mrsamclaflin of filming for his new movie “Adrift” with @shailenewoodley. The 31-year-old actor spoke with WWD about his upcoming projects, meeting Jamie Dornan and working with co-star Woodley. #wwdeye (📷: @jamstoker)
3 years ago, fans of the late singer Aaliyah started calling for a collaboration with @maccosmetics. With the strength of social media — including mock ups of products — 25,000 people signed a Change.org petition for a limited-edition collection, and MAC couldn’t ignore the buzz. Tomorrow, MAC will unveil MAC x Aaliyah, a tribute to the singer who passed away nearly 17 years ago. Head to our stories to preview the new collection, which was worked on by Aaliyah’s family and inspired directly by her makeup bag. #wwdbeauty
Artistic director @clarewaightkeller will be dedicating @givenchyofficial’s fall 2018 couture show in Paris on July 1 to house founder Hubert de Givenchy, who passed away in March at age 91. Givenchy said the collection would be “an homage to his iconic creations, technique, and personal lexicon” and a “celebration of his timeless elegance and grace.” Head to WWD.com to read more. #wwdfashion (📷: Delphine Achard)
La Double J made a name for itself with its vintage-inspired prints, but for resort, designer JJ Martin has ventured into new territory: enter rich jewel toned solids and decadent embellishment, in the form of appliqués, crystals and sequins. #wwdfashion #resort19 #ladoublej
This Just In: J. Crew Group has named Johanna Uurasjarvi as its chief design officer.
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@virgilabloh revealed he's working with Australian stylist and
Vogue Australia fashion director @christinecentenera for his debut @louisvuitton men's collection, which will be presented in Paris on June 21. Centenera met Abloh while both working with Kanye West, where she consulted on his all his runway collections since his debut spring 2012 women's wear show. Read the full story on WWD.com. #wwdfashion #wwdnews (📷: @asussmanphoto)