ZIKA PROTECTION: Talk about filling a need in the market. With the growing concern about the Zika virus, Stetson Cloth Hats & Caps is expanding its line of hats that feature patented No Fly Zone fabric, manufactured by Dorfman Pacific. No Fly Zone is a nylon fabric using an odorless, invisible insect-repellent layer of permethrin to help drive off mosquitoes, ticks, ants, flies and other insects as soon as they land on it.Permethrin is recommended by the CDC and WHO as a defense against insects and is used to treat U.S. military uniforms and mosquito nets to improve their efficacy.The hats are offered in eight different styles and shapes to suit nearly any individual. Unisex styles come in three sizes (M, L and XL) and women have a one-size-fits-all option. Styles range from brimmed and safari looks to boonies and buckets. All the No Fly Zone hats are packable and crushable for daily wear and travel. Currently offered in a neutral khaki color, the line will expand to include a camouflage offering in 2017. Retail prices are in the $30 to $45 range, and the collection is offered in retail stores on a year-round basis.“The No Fly Zone hats are a non-toxic, odorless, invisible protection proven to repel insects like mosquitoes and even ticks,” said Bill Stein, vice president of sales for Dorfman Pacific and head of the company’s Stetson division. Stein stressed the popularity of the hats, particularly in a Zika environment. "Headwear and clothing provide an extra shield not just from the sun from insects as well. We anticipate an elevated demand in 2016, as the added concern of Zika-carrying mosquitoes continues to spread."
@deciem is all about transparency and approachability. At this year’s WWD Digital Beauty Forum, the brand's co-CEO @nicolakilner said talking to customers directly about the ingredients in products and how they work is key. #wwdsummits #wwdbeauty
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