By  on August 22, 2011

Southpole's licensing machine might not be the biggest engine in the 'hood, but it's a key revenue driver because the brand's partners have remained true to its aesthetic, even as it has evolved over time.

With eight licenses currently in operation, Southpole executives continue to scout for more opportunities, according to Jean Luc Rim, director of licensing, but he acknowledged that connecting with the right licensee can be difficult in these turbulent economic times.

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