Uniqlo’s SPRZ NY, or Surprise New York, has practically taken over the retailer’s Fifth Avenue and 53rd Street flagship.
The collection of T-shirts and more with images inspired by artists almost completely occupies the 10,000-square-foot second floor. A display of T-shirts on the walls and in glass cases fills the mezzanine; rotating mannequins on both sides of the first floor staircase and escalator wear the T-shirts, and the majority of the window space, which consists of dozens of mannequins, is devoted to SPRZ.
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