NEW YORK — Theodora & Callum is expanding its business with the introduction of T+C Theodora & Callum, a line of fashion accessories produced under a licensing deal with Collection 18.
The T+C Theodora & Callum collection will launch for resort 2014 with hats, cover-ups and the brand’s signature scarves. Retail price points will range from $38 to $68 for scarves, $38 to $58 for hats and up to $148 for jewelry. With lower price points (scarves from the main collection start at $175), cofounders Stefani Greenfield and Desiree Gruber saw an opportunity to reach a wider customer base while maintaining brand identity. “It’s not about diffusion, it’s not about a secondary line — it’s how do we take the energy [of Theodora & Callum] to T+C Theodora & Callum and offer it to a broader audience,” said Greenfield. “Scarves are the ultimate outfit completer. Process is process. Creativity is creativity. It’s not determined by price point.”
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