Will Leather Goods has launched a “Give Will” initiative in hopes of donating 500,000 backpacks to children at underfunded elementary schools across the country. The charitable program carries the mantra, “A Bag to Carry Your Dreams,” which works to provide tools and resources for elementary children to reach their goals.
In the first phase of the project, the company has partnered with Schoolhouse Supplies, a Portland-based non-profit education organization to bring 4,500 backpacks students at eight elementary schools.
“This program is the foundation on which this entire brand is built on: inspiring others in their lives,” said William Adler, the brand’s founder. “Children and adults have dreams. My own dream was realized in creating this brand and I want to inspire creativity in others. These backpacks are a reminder that with some imagination, focus and drive, we can all achieve our goals.”
To further raise funds for the initiative, the brand is offering a Give Will backpack for purchase online and at its retail stores in Portland, Ore., New York and Los Angeles. The backpack retails for $95 for a standard size and $85 for a junior size. The bags are made of nylon and feature bridle leather trimmings in an assortment of colors. All proceeds from the sale of the line will go back to the program.
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