The jewelry brand looks to combat the current retail slump with an emphasis on under $500 product and a Kardashian-Jenner clan member.
Named “The Sound of Summer,” the clip features six young ambassadors related to the world of surf, yoga and illustrations.
With multiple piercings now commonplace among Millennial women, fine-jewelry designers are warming to the idea of selling five earrings at a time.
The fine-jewelry fair showcased more one-off pieces that justified the price tags, while others hedged bets with entry-level offerings.
Fine jewelry and watches saw more sales last year than apparel and accessories.
Jeweler’s sister company is the second large-scale China department store chain to go private.
With the industry facing trying times, the Las Vegas event will serve as hub for retailers and brands to brainstorm new modes of commerce.
As the jewelry show gets under way June 2, brands discuss adapting to the challenging luxury climate while staying true to their design DNA.