After more than 20 years in costume jewelry, Alexis Bittar is entering the fine jewelry market. Alexis Bittar Fine launches Tuesday in 17 Neiman Marcus stores as well as Bittar’s 11 stores and Web site. “It’s been a five-year conversation,” said Bittar of the collection. “I design three different [costume] collections in a super-prolific way and to extend that into something that is precious seemed like such a natural evolution.”
Bittar is working with precious and semiprecious stones, with 25 percent of the collection set in 18-karat gold and the other 75 percent in sterling silver with 18-karat gold. Prices range from $295 to $16,000.
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