BEDAZZLED: Arnold Scaasi made a strong showing pitching his costume jewelry on HSN this month. The designer sold 7,400 units for a total of $245,000, he said.
“I was very, very pleased, obviously,” Scaasi said.
A $90 fake diamond necklace was the first item to sell out. Imitation $32 pearls with sapphire-inspired clasps and a $45 imitation pearl bracelet were also top-selling styles.
Scaasi will be back on HSN at 4 p.m. and 11 p.m. on Feb. 6, when about 20 styles ranging from $18 to $95 will be featured. All of the baubles were inspired by the more than 100 designs he produced from 1958 to 1963 — the last time he made jewelry.
@deciem is all about transparency and approachability. At this year’s WWD Digital Beauty Forum, the brand's co-CEO @nicolakilner said talking to customers directly about the ingredients in products and how they work is key. #wwdsummits #wwdbeauty
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