By  on October 24, 2011

It was fall 2001, and Amedeo Scognamiglio was still kicking himself for losing Sarah Jessica Parker’s number a few weeks prior. The actress tracked him down after receiving a cameo pin from his 154-year-old family-owned company, M+M Scognamiglio, while in Hawaii with husband Matthew Broderick, and personally phoned him to say she was wearing it during an interview with Barbara Walters.

Nearly a month after Parker’s famous phone call, Scognamiglio and business partner Roberto Faraone Mennella were scouting office space for their fledgling fine jewelry line, Faraone Mennella — and waiting for a signal that they should sign a lease for an office on East 64th and Park on the Upper East Side of Manhattan that was way above their means.

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