By  on April 3, 2008

Many firms in Manhattan's Diamond District have been passed down from parent to child and some date back four generations. But mom-and-pop jewelry operations have dwindled as major brands like Cartier, De Beers and Van Cleef & Arpels dominate the market with worldwide advertising and marketing campaigns.

The William Goldberg Diamond Corp. aims to fuse the business methods of both. Goldberg, who died in 2003, founded his namesake firm in 1973 after being a partner in diamond-cutting company Goldberg & Weiss, which he helped start in 1952.

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