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LONDON — Solange Azagury-Partridge’s latest collection is the pits.
While her new Stoned collection features lifelike gold fruit pit charms, it also showcases a trove of precious and semiprecious stones, gold cannabis leaves and a variety of playful — and serious — takes on the name.
“Stoned is such a good name and so perfectly appropriate for jewelry,” said Azagury-Partridge, curled up on the dark cherry velvet sofa at her showroom in Westbourne Grove.
The designer also has a fragrance called Stoned created by Lynn Harris of Miller Harris.
“I often start a collection with words — I like to think about their etymology and explore their meaning,” she added, pointing to a gold ring adorned with cannabis leaves and poppy pods, a charm in the shape of a woman being punished by stoning and a Medusa-like creature shaped into a gold cuff.
“There’s a bit of a ‘Raiders of the Lost Ark’ feel to it, too,” said Azagury-Partridge of the color-drenched collection, which could have been unearthed during a Middle Eastern archeological dig. “I’ve never liked pretty for the sake of pretty — the jewels need to have some kind of meaning and depth.”
Stoned, which will debut Nov. 20 with a short film called “The Letter” starring Thandie Newton, follows Platonic, a diamond-based collection that explored the mystique of outer space and last year’s titanium-based Black Rainbows collection.
This opulent collection, where prices range from $2,300 for a gold Gatekeeper snake ring with green diamond eyes to $396,500 for the Treasure necklace with its gold serpents curling around a host of emeralds, rubies and sapphires, is also a sign of the growing momentum of the company, which is backed by the Vienna-based Labelux Group.
Azagury-Partridge, whose showroom has been a fixture in the luxe-bohemian Westbourne Grove neighborhood for years, said she and her partners are looking to transfer to London’s West End — home to the major fashion and luxury brands — and are scouting for space in Paris and Los Angeles. The designer also has a boutique on Madison Avenue in New York.
In addition to playing with the word stoned, Azagury-Partridge has been creating some rocks of her own. In a part of the collection known as “Real Fakes,” the designer has used ancient plique-a-jour techniques, similar to those utilized in making stained glass, to create gemstones. She’s patented the enameling process, which allows for the creation of faceted, precious gem lookalikes.
The five-minute film, Azagury-Partridge added, reflects her desire to showcase the collection in a different way. Her husband, Murray Partridge, an advertising executive, wrote the script, and her filmmaking pals and clients made the short in exchange for jewelry.
“It’s a little feminist tale, and it’s nice to see the pieces living and breathing with a woman, rather than just being on display,” she said of the film, which was shot at the London private members club Home House.
The short will show in a few small, art house cinemas in London and at least one in New York. Azagury-Partridge has set up a new company, Friends and Family Productions, to do films and other related ventures.