The songstress and her mother, Tina Knowles, are expanding their two-year-old junior label Deréon by adding a fashion jewelry line titled Deréon Jewelry. Produced in partnership with Carolee, Deréon Jewelry features edgy, black leather cuffs as well as necklaces, charm bracelets and hoop earrings in metal, glass and enamel. Retailing from $16 to $68, the collection is targeting the same department stores that sell Deréon apparel and accessories, such as Macy’s and Dillard’s, as well as contemporary specialty stores.
“I love accessories and we’ve always used a lot of accessories, so it was a natural thing for us to do,” said Tina Knowles, creative director. “For the first collection, I wanted to do a lot of things taken from the street. One of the things I love to do is walk on the streets of New York or Brooklyn and see what the kids are doing, and that goes with our mantra — catwalk meets sidewalk. I saw a lot of filled hoops and charm bracelets, that’s what the kids are wearing these days.”
Beyoncé is one of a flock of female celebrities who have delved into the category recently. In June, Mary-Kate and Ashley Olsen unveiled a partnership with Robert Lee Morris, while Heidi Klum and Nicole Richie have each partnered with The Mouawad Group on collections. Tori Spelling and Iman launched jewelry collections with HSN and Jane Seymour matched up with Kay Jewelers.
“What we were impressed with was that Tina and Beyoncé are building a brand based on their fashion sense and design, not the fact that they’re both world-class celebrities,” said Joel Fivis, president of Carolee, based in Stamford, Conn. “So there’s a longevity here that may not be among other celebrities who are simply looking to get their name out.”
In addition to Deréon, Carolee produces collections for brands such as Lauren by Ralph Lauren, A.B.S. by Allen Schwartz, Adrienne Vittadini and Brooks Brothers.
“All of these businesses complement each other,” Fivis said. “The Carolee brand is obviously our family jewelry, it’s who we are. But we also want to maintain avenues for our own growth. There are places Carolee will never be but we can sell to those places with other brands. That’s the strategy for any brand going into licensing.”
In 2005, the Knowles introduced House of Deréon, a contemporary women’s apparel line, followed by Deréon, which made its debut in 2006. Last August, the brand partnered with HSN on the Miss Tina collection, a clothing and accessories line.
House of Deréon and Deréon are named in honor of Tina Knowles’ mother and Beyoncé’s grandmother, Agnéz Deréon, a seamstress who influenced Tina’s love of fashion.
“She was a dressmaker and she loved jewelry,” Tina Knowles said. “I have some of her brooches from the Forties, during her time of fashion. She was an accessories person as well and it’s great to carry that on.”
There'll be no rest for those headed to Europe for men's, as Paris just closed the gap with Milan. According to a provisional calendar released by the Chambre Syndicale, Paris Men's Week will now open a day earlier on January 16. See new highlights on the official lineup on WWD.com. #wwdnews #wwdfashion (📷: @kukukuba)
BREAKING: Jonathan Saunders is leaving @DVF. The designer has resigned from his position as chief creative officer of Diane von Furstenberg, the company said in a statement on Friday. At the time of his hire, von Furstenberg said Saunders’ arrival symbolized and facilitated her stepping back from the day-to-day duties that occupy the work of a full-time creative director. The British designer joined DVF in May 2016 and was in charge of all product categories. #wwdnews
For @versace_official’s spring ad campaign, the brand emphasized the archival prints from the spring tribute collection dedicated to the late Gianni Versace. Closing out the show were five of Gianni’s favorite models: Cindy, Naomi, Carla, Helena, and Claudia. Bowing on December 18, the new campaign is yet another tribute to supermodel-dom as the images by Steven Meisel are fronted by @iamnaomicampbell, @cturlington, @gisele and more. #wwdfashion
Four-time Oscar-nominated actress Annette Bening has been waiting 20 years to play Gloria Graham in "Film Stars Don't Die in Liverpool," which will be released on December 29. The movie about Graham – a Hollywood star known for her controversial relationship with a younger Englishman named Peter Turner – is based off a memoir Turned wrote. "She felt vulnerable to him, because she loved him, she really did love him. And anyone that we really truly are in love with, we re vulnerable to in a very deep way," said Bening. Read our full interview with the modern icon of an actress on WWD.com. #wwdeye (📷: @ninebagatelles; Styled by @cristinaehrlich)
The crisp white button down: a staple that can be dressed up or down and accessorized throughout the decades. Here, on a Art Basel-goer in 2017 on the left and on the iconic Audrey Hepburn in “Roman Holiday” in 1953 on the right. #tbt #wwdfashion (📷: Andrew Morales)
Known for her work with @victoriassecret, 25-year-old model @georgiafowler is raising her profile in Hollywood. Fowler stars in @vincecamuto’s holiday campaign, which launched in partnership with “Pitch Perfect 3.” “Almost every shoot with Vince Camuto, I’ve had to face a fear…It was definitely a challenge. I’m so grateful for it, though. I’ve always wanted to be a pop star, so that was the perfect chance,” Fowler said. Head to WWD.com to read about Fowler’s experience modeling, including at the #VSFashionShow, and her relationship with Nick Jonas. #wwdeye (📷: @jilliansollazzo)
EXCLUSIVE: Huda Kattan just became the first beauty influencer to land a major beauty deal. Kattan's business, @hudabeauty, has received a minority investment from private equity firm TSG Consumer Partners. The brand, which industry sources say is on track to do $200 million in retail sales for 2017, will receive support on product, retail and geographic expansion through the deal. Get all the details on the deal and read @_a_collins' interview with Kattan on WWD.com. Link in bio. (📷: @jgreenery) #wwdbeauty #wwdnews
Peruvian model @juanaburga_official – who is known for walking the runways of @rodarte, @viviennewestwood and @torybuch – is making the move to the big screen with drama “Los Últimos.” The film premiered in Argentina in November and arrives in the U.S. and Europe in 2018. On making the switch from modeling to acting, Burga told WWD: “It’s a completely different thing – a lot of people think it’s similar or try to connect things, especially like getting used to the camera or being looked at all the time or playing these different characrers, but film is a completely different story.” #wwdeye (📷: @jgreenery)
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)